New update about YouTube
Social Media has changed the face of marketing and online video, YouTube in particular, is a huge part of that. Here are 5 Critical YouTube Strategies for Business so you can take full advantage of this opportunity - and it's an extraordinary time: today 87% of internet users view video content each month - and that percentage is growing. There are 24 hours of video uploaded to YouTube every minute - and that number is growing. YouTube broadcasts more video in 24 days than ABC, CBS, NBC, CNN and FOX have broadcast in the past 24 years - and it's growing.
Here are 5 great ways to get in the game:
1 - Create and Customize your Channel - Start off on the right foot, first set up a custom YouTube channel, it's not nearly as complicated as you might imagine and it's well worth the effort. You should add your company's branding or at least customize your channels colors to reflect your company's look and take advantage of the opportunity to add information and links back to your main website. By setting up a channel you establish a home base for your videos on YouTube, making it easy for folks to find more of your content and subscribe to your channel so they get a notification when you post fresh video. Once you have your channel set up, just sign in and you'll see a tab for "Themes and Colors" - click it to customize your colors and give it a personal touch. Click "Advanced Settings" to upload a photo or graphic - this will likely take a little experimenting; you have a max file size of 256kb with an optimum size of about 2000x2200 pixels. Remember, YouTube is going to center your graphic behind your channel content, so put the interesting part of your image to the right and left of that 960 pixel center column. Again, not as complicated as it might sound, but if you want to start off with custom colors and all the info, do that and come back to it.
2 - Get Found in YouTube Search - People are looking for video to watch, make it easy to find yours. Your video title can now be a 120 character headline, that's obnoxiously long, don't use all of it but do use enough to have a cool catchy title, your brand name and even web address (it won't hyperlink from the title, but put it there so if people want to jump to your site they can easily copy and paste right into their browser). The description box now allows you up to 5,000 characters - that's room for more than just a few details. Start with your URL (using the http:// so it hyperlinks) and then recap the information you're giving in the video, tell the story of the video, tell the story of your company, weave keywords in a natural manner throughout the copy and link to specific pages on your website or blog where appropriate. Just because you can write 5,000 characters doesn't mean you should - but use the space effectively... and end with another link to your website for good measure! Add the Tags; now you have 120 characters available here also, think details
, details and add every relevant keyword you can think of - be creative, but stay real and on topic. When you're using keywords to help people find you be consistent in your file name, video title, description
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